:root{
  --ink:#080808;        /* near-black canvas (from logo) */
  --char:#100e0b;       /* raised warm panel */
  --char2:#16130d;
  --gold:#c8a96e;       /* primary accent (from logo) */
  --gold-lt:#e8d5a3;
  --cream:#ece4d3;      /* primary text */
  --cream-dim:#cfc7b5;
  --ash:#8c8676;        /* secondary text */
  --ash-dim:#5d5a51;
  --line:rgba(200,169,110,.18);
  --line-soft:rgba(200,169,110,.10);
  --maxw:1180px;
  --serif:'Fraunces',Georgia,'Times New Roman',serif;
  --sans:'Hanken Grotesk',system-ui,-apple-system,'Segoe UI',sans-serif;
}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  background:var(--ink);
  color:var(--cream);
  font-family:var(--sans);
  font-size:17px;
  line-height:1.65;
  font-weight:400;
  letter-spacing:.005em;
  overflow-x:hidden;
  -webkit-font-smoothing:antialiased;
}
/* warm atmospheric depth + subtle grain */
body::before{
  content:"";position:fixed;inset:0;z-index:-2;pointer-events:none;
  background:
    radial-gradient(900px 600px at 78% -8%, rgba(200,169,110,.10), transparent 60%),
    radial-gradient(700px 700px at 10% 105%, rgba(200,169,110,.05), transparent 60%),
    var(--ink);
}
body::after{
  content:"";position:fixed;inset:0;z-index:-1;pointer-events:none;opacity:.035;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

a{color:inherit;text-decoration:none}
img,svg{display:block}

.wrap{max-width:var(--maxw);margin:0 auto;padding:0 28px}
section{position:relative}

/* ---------- shared type ---------- */
.kicker{
  font-family:var(--sans);font-size:12px;font-weight:600;
  letter-spacing:.32em;text-transform:uppercase;color:var(--gold);
  display:inline-flex;align-items:center;gap:12px;
}
.kicker::before{content:"";width:26px;height:1px;background:var(--gold);opacity:.6}
h1,h2,h3{font-family:var(--serif);font-weight:500;line-height:1.04;letter-spacing:-.012em;color:var(--cream)}
h2{font-size:clamp(2rem,4.4vw,3.25rem)}
h3{font-size:clamp(1.25rem,2vw,1.6rem);line-height:1.12}
.lead{color:var(--cream-dim);font-size:clamp(1.05rem,1.5vw,1.22rem);line-height:1.6;font-weight:400}
.muted{color:var(--ash)}
em.g{font-style:italic;color:var(--gold-lt)}
.serif-accent{font-family:var(--serif);font-style:italic;color:var(--gold-lt)}

/* ---------- corner-bracket frame (logo motif) ---------- */
.framed{position:relative}
.framed>.crn{position:absolute;width:26px;height:26px;border:1px solid var(--gold);opacity:.5;pointer-events:none}
.crn.tl{top:0;left:0;border-right:0;border-bottom:0}
.crn.tr{top:0;right:0;border-left:0;border-bottom:0}
.crn.bl{bottom:0;left:0;border-right:0;border-top:0}
.crn.br{bottom:0;right:0;border-left:0;border-top:0}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex;align-items:center;gap:10px;cursor:pointer;
  font-family:var(--sans);font-size:14.5px;font-weight:600;letter-spacing:.02em;
  padding:15px 26px;border-radius:2px;transition:.35s cubic-bezier(.2,.7,.3,1);
  border:1px solid transparent;white-space:nowrap;
}
.btn .arw{transition:transform .35s cubic-bezier(.2,.7,.3,1)}
.btn:hover .arw{transform:translateX(5px)}
.btn-gold{background:var(--gold);color:#1a1407;box-shadow:0 0 0 0 rgba(200,169,110,.4)}
.btn-gold:hover{background:var(--gold-lt);box-shadow:0 14px 40px -12px rgba(200,169,110,.55)}
.btn-ghost{border-color:var(--line);color:var(--cream)}
.btn-ghost:hover{border-color:var(--gold);color:var(--gold-lt);background:rgba(200,169,110,.04)}

/* ---------- nav ---------- */
header.nav{position:sticky;top:0;z-index:50;transition:.4s ease}
header.nav.scrolled{background:rgba(8,8,8,.82);backdrop-filter:blur(14px);border-bottom:1px solid var(--line-soft)}
.nav-inner{display:flex;align-items:center;justify-content:space-between;height:74px}
.brand{display:flex;align-items:center;gap:13px}
.brand .mark{width:30px;height:38px;color:var(--gold)}
.brand .wm{font-family:var(--serif);letter-spacing:.18em;font-size:15px;font-weight:600;color:var(--cream)}
.brand .wm b{color:var(--gold);font-weight:600}
.nav-links{display:flex;align-items:center;gap:34px}
.nav-links a{font-size:14px;color:var(--cream-dim);letter-spacing:.01em;transition:color .25s;position:relative}
.nav-links a:hover{color:var(--gold-lt)}
.nav-cta{display:flex;align-items:center;gap:18px}
.tor-tag{font-size:11px;letter-spacing:.22em;text-transform:uppercase;color:var(--ash);border:1px solid var(--line);padding:6px 11px;border-radius:2px}
.burger{display:none;background:none;border:0;color:var(--cream);cursor:pointer}

/* ---------- hero ---------- */
.hero{padding:clamp(70px,11vh,140px) 0 clamp(60px,9vh,110px);overflow:hidden}
.hero .wrap{position:relative}
.hero-watermark{
  position:absolute;right:-40px;top:50%;transform:translateY(-50%);
  width:min(520px,46vw);color:var(--gold);opacity:.06;pointer-events:none;z-index:0;
}
.hero-content{position:relative;z-index:1;max-width:840px}
.hero h1{font-size:clamp(2.6rem,6.6vw,5.1rem);font-weight:500;margin:26px 0 0;letter-spacing:-.02em}
.hero h1 .lose{color:var(--gold);font-style:italic;font-weight:400}
.hero .lead{margin:28px 0 0;max-width:620px}
.hero-actions{display:flex;flex-wrap:wrap;gap:14px;margin-top:38px}
.hero-trust{margin-top:26px;font-size:13.5px;color:var(--ash);letter-spacing:.01em;display:flex;align-items:center;gap:10px}
.hero-trust .dot{width:5px;height:5px;border-radius:50%;background:var(--gold);box-shadow:0 0 10px var(--gold)}

/* waveform accent */
.wave{display:flex;align-items:center;gap:4px;height:22px;margin-top:30px}
.wave span{width:3px;background:var(--gold);border-radius:3px;opacity:.55;animation:eq 1.4s ease-in-out infinite}
@keyframes eq{0%,100%{height:5px}50%{height:20px}}

/* ---------- generic section frame ---------- */
.sec{padding:clamp(72px,11vh,128px) 0;border-top:1px solid var(--line-soft)}
.sec-head{max-width:720px}
.sec-head h2{margin-top:20px}
.sec-head .lead{margin-top:20px}

/* ---------- problem ---------- */
.problem .big{
  font-family:var(--serif);font-size:clamp(1.5rem,3vw,2.3rem);line-height:1.32;
  font-weight:400;color:var(--cream);max-width:880px;margin-top:30px;letter-spacing:-.01em;
}
.problem .big b{color:var(--gold);font-weight:500}

/* ---------- cards grid ---------- */
.grid{display:grid;gap:1px;background:var(--line-soft);border:1px solid var(--line-soft);margin-top:54px}
.grid.cols-3{grid-template-columns:repeat(3,1fr)}
.grid.cols-2{grid-template-columns:repeat(2,1fr)}
.cell{background:var(--char);padding:34px 30px;transition:background .4s ease}
.cell:hover{background:var(--char2)}
.cell .ix{font-family:var(--serif);font-size:13px;color:var(--gold);letter-spacing:.1em}
.cell h3{margin:14px 0 10px}
.cell p{color:var(--ash);font-size:15.5px;line-height:1.6}

/* iris outcome list */
.iris-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:26px 50px;margin-top:50px}
.iris-item{display:flex;gap:18px;align-items:flex-start}
.iris-item .ico{flex:0 0 auto;width:38px;height:38px;border:1px solid var(--line);border-radius:2px;display:grid;place-items:center;color:var(--gold)}
.iris-item h3{font-size:1.12rem;margin-bottom:5px}
.iris-item p{color:var(--ash);font-size:15px}

/* ---------- how it works ---------- */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line-soft);border:1px solid var(--line-soft);margin-top:54px}
.step{background:var(--char);padding:40px 32px;position:relative}
.step .no{font-family:var(--serif);font-size:3.4rem;font-weight:400;color:var(--gold);opacity:.85;line-height:1}
.step h3{margin:18px 0 12px}
.step p{color:var(--ash);font-size:15.5px}

/* ---------- why us ---------- */
.why{display:grid;grid-template-columns:1.05fr .95fr;gap:60px;align-items:center}
.why-list{margin-top:30px;display:grid;gap:22px}
.why-list .row{display:flex;gap:16px;align-items:flex-start}
.why-list .row .b{width:7px;height:7px;border-radius:50%;background:var(--gold);margin-top:10px;flex:0 0 auto;box-shadow:0 0 10px rgba(200,169,110,.5)}
.why-list .row p{color:var(--cream-dim);font-size:15.5px}
.why-list .row b{color:var(--cream);font-weight:600}
.ph-card{
  border:1px solid var(--line);background:linear-gradient(160deg,var(--char2),var(--char));
  padding:40px 36px;border-radius:3px;position:relative;
}
.ph-card .badge{font-size:11px;letter-spacing:.24em;text-transform:uppercase;color:var(--gold);border:1px solid var(--line);padding:5px 10px;border-radius:2px;display:inline-block}
.ph-card h3{font-style:italic;margin:22px 0 12px;font-size:1.5rem}
.ph-card p{color:var(--ash);font-size:15px}
.ph-card .ph-mark{width:60px;height:74px;color:var(--gold);opacity:.5;margin-bottom:8px}

/* ---------- pricing ---------- */
.price-wrap{display:grid;grid-template-columns:1fr 1fr;gap:54px;align-items:center;margin-top:50px}
.price-box{border:1px solid var(--line);border-radius:3px;background:var(--char);padding:46px 44px;position:relative}
.price-box .pl{font-size:12px;letter-spacing:.26em;text-transform:uppercase;color:var(--ash)}
.price-amt{font-family:var(--serif);font-size:clamp(2.6rem,5vw,3.6rem);font-weight:500;color:var(--cream);margin:16px 0 4px;letter-spacing:-.02em}
.price-amt .cur{color:var(--gold);font-size:.55em;vertical-align:super;margin-right:4px}
.price-amt small{font-size:.32em;color:var(--ash);font-family:var(--sans);letter-spacing:.04em}
.price-setup{color:var(--gold-lt);font-size:15.5px;margin-top:6px}
.price-note{color:var(--ash);font-size:13.5px;margin-top:22px;border-top:1px solid var(--line-soft);padding-top:20px}
.price-pitch h2{font-size:clamp(1.7rem,3vw,2.4rem)}
.price-pitch p{color:var(--cream-dim);margin-top:20px;font-size:16.5px}
.price-pitch .fineprint{color:var(--ash);font-size:13.5px;margin-top:18px}

/* ---------- industry cards ---------- */
.ind-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:50px}
.ind{
  border:1px solid var(--line);border-radius:3px;background:var(--char);
  padding:42px 38px;transition:.4s cubic-bezier(.2,.7,.3,1);position:relative;overflow:hidden;
}
.ind::after{content:"";position:absolute;left:0;bottom:0;height:2px;width:0;background:var(--gold);transition:width .45s ease}
.ind:hover{transform:translateY(-4px);border-color:var(--line);background:var(--char2)}
.ind:hover::after{width:100%}
.ind .tag{font-size:11px;letter-spacing:.24em;text-transform:uppercase;color:var(--gold)}
.ind h3{margin:16px 0 12px;font-size:1.55rem}
.ind p{color:var(--ash);font-size:15.5px;margin-bottom:24px}
.ind .go{color:var(--gold-lt);font-size:14px;font-weight:600;display:inline-flex;gap:9px;align-items:center}
.ind:hover .go .arw{transform:translateX(5px)}

/* ---------- FAQ (AEO) ---------- */
.faq{margin-top:50px;border-top:1px solid var(--line-soft)}
.faq details{border-bottom:1px solid var(--line-soft);padding:6px 0}
.faq summary{
  list-style:none;cursor:pointer;padding:24px 50px 24px 0;position:relative;
  font-family:var(--serif);font-size:clamp(1.1rem,1.7vw,1.35rem);color:var(--cream);font-weight:500;
  transition:color .25s;
}
.faq summary::-webkit-details-marker{display:none}
.faq summary:hover{color:var(--gold-lt)}
.faq summary::after{
  content:"+";position:absolute;right:4px;top:50%;transform:translateY(-50%);
  color:var(--gold);font-family:var(--sans);font-size:24px;font-weight:300;transition:transform .3s;
}
.faq details[open] summary::after{content:"–"}
.faq .ans{color:var(--ash);font-size:16px;line-height:1.7;padding:0 50px 26px 0;max-width:820px}

/* ---------- final CTA ---------- */
.final{padding:clamp(80px,13vh,150px) 0;text-align:center;border-top:1px solid var(--line-soft)}
.final .wrap{position:relative}
.final h2{font-size:clamp(2.2rem,5vw,3.6rem);max-width:18ch;margin:24px auto 0}
.final .lead{margin:26px auto 36px;max-width:560px}
.final .mark-c{width:48px;height:60px;color:var(--gold);margin:0 auto;opacity:.85}

/* ---------- footer ---------- */
footer{border-top:1px solid var(--line-soft);padding:60px 0 46px;background:var(--char)}
.foot{display:flex;justify-content:space-between;gap:40px;flex-wrap:wrap}
.foot .brand .wm{font-size:14px}
.foot p{color:var(--ash);font-size:14px;max-width:330px;margin-top:16px;line-height:1.6}
.foot-col h4{font-size:11px;letter-spacing:.24em;text-transform:uppercase;color:var(--gold);margin-bottom:16px;font-family:var(--sans);font-weight:600}
.foot-col a{display:block;color:var(--cream-dim);font-size:14px;margin-bottom:11px;transition:color .2s}
.foot-col a:hover{color:var(--gold-lt)}
.foot-bottom{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;margin-top:50px;padding-top:24px;border-top:1px solid var(--line-soft);color:var(--ash-dim);font-size:12.5px;letter-spacing:.02em}

/* ---------- reveal on scroll ---------- */
.reveal{opacity:0;transform:translateY(22px);transition:opacity .8s ease,transform .8s cubic-bezier(.2,.7,.3,1)}
.reveal.in{opacity:1;transform:none}

/* ---------- hero two-column + live console ---------- */
.hero-grid{display:grid;grid-template-columns:1.04fr .96fr;gap:54px;align-items:center}
.hero-content{position:relative;z-index:2;max-width:none}
.hero .lead{max-width:560px}
.hero-demo{position:relative;z-index:2}
.hero-watermark{opacity:.045}

.console{
  background:linear-gradient(165deg,rgba(22,19,13,.97),rgba(12,11,8,.97));
  border:1px solid var(--line);border-radius:6px;padding:22px 22px 18px;
  box-shadow:0 44px 90px -44px rgba(0,0,0,.85), inset 0 1px 0 rgba(200,169,110,.06);
}
.console-top{display:flex;align-items:center;justify-content:space-between;gap:12px;margin-bottom:14px}
.live{display:inline-flex;align-items:center;gap:9px;font-size:11.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--gold);font-weight:600}
.live .pulse{width:8px;height:8px;border-radius:50%;background:var(--gold);animation:pulse 1.8s infinite}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(200,169,110,.55)}70%{box-shadow:0 0 0 9px rgba(200,169,110,0)}100%{box-shadow:0 0 0 0 rgba(200,169,110,0)}}
.tabs{display:flex;gap:6px}
.tab{font-family:var(--sans);font-size:11px;letter-spacing:.03em;color:var(--ash);background:transparent;border:1px solid var(--line-soft);border-radius:2px;padding:6px 9px;cursor:pointer;transition:.25s}
.tab:hover{color:var(--cream-dim)}
.tab.active{color:#1a1407;background:var(--gold);border-color:var(--gold);font-weight:600}

.wave2{display:flex;align-items:center;justify-content:center;gap:4px;height:40px;margin:2px 0 14px}
.wave2 span{width:3px;height:6px;background:var(--gold);border-radius:3px;opacity:.35;transition:opacity .3s}
.wave2.speaking span{animation:eq2 .9s ease-in-out infinite;opacity:.85}
.wave2.speaking span:nth-child(3n){animation-duration:1.1s}
.wave2.speaking span:nth-child(4n){animation-duration:.75s}
@keyframes eq2{0%,100%{height:6px}50%{height:32px}}

.transcript{min-height:212px;display:flex;flex-direction:column;gap:11px;padding:2px}
.msg{opacity:0;transform:translateY(8px);animation:msgin .42s forwards}
@keyframes msgin{to{opacity:1;transform:none}}
.msg .who{font-size:10px;letter-spacing:.16em;text-transform:uppercase;margin-bottom:4px}
.msg .bubble{font-size:14px;line-height:1.5}
.msg.caller{align-self:flex-end;text-align:right;max-width:84%}
.msg.caller .who{color:var(--ash)}
.msg.caller .bubble{color:var(--cream-dim);background:rgba(255,255,255,.03);border:1px solid var(--line-soft);padding:9px 13px;border-radius:11px 11px 2px 11px}
.msg.iris{align-self:flex-start;max-width:86%}
.msg.iris .who{color:var(--gold)}
.msg.iris .bubble{color:var(--cream);background:rgba(200,169,110,.08);border:1px solid var(--line);padding:9px 13px;border-radius:11px 11px 11px 2px}

.chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:14px;min-height:30px}
.chip{font-size:11.5px;letter-spacing:.02em;color:var(--gold-lt);border:1px solid var(--line);background:rgba(200,169,110,.06);padding:6px 11px;border-radius:2px;display:inline-flex;gap:7px;align-items:center;animation:msgin .4s forwards}
.chip svg{color:var(--gold)}
.replay{margin-top:13px;background:none;border:0;color:var(--ash);font-family:var(--sans);font-size:12.5px;letter-spacing:.03em;cursor:pointer;display:inline-flex;gap:7px;align-items:center;transition:color .2s}
.replay:hover{color:var(--gold-lt)}

/* ---------- cost calculator ---------- */
.calc{margin-top:30px;display:grid;grid-template-columns:1fr 1fr;gap:44px;align-items:center;padding:40px 40px}
.calc-head{font-size:12px;letter-spacing:.22em;text-transform:uppercase;color:var(--gold);margin-bottom:6px}
.calc-inputs{display:grid;gap:22px}
.calc .field label{display:flex;justify-content:space-between;align-items:baseline;font-size:13.5px;color:var(--ash);margin-bottom:11px;letter-spacing:.01em}
.calc .field label b{color:var(--gold-lt);font-family:var(--serif);font-size:16px;font-weight:500}
.calc input[type=range]{-webkit-appearance:none;appearance:none;width:100%;height:2px;background:var(--line);border-radius:2px;outline:none;cursor:pointer}
.calc input[type=range]::-webkit-slider-thumb{-webkit-appearance:none;width:15px;height:15px;border-radius:50%;background:var(--gold);cursor:pointer;border:3px solid var(--ink);box-shadow:0 0 0 1px var(--gold)}
.calc input[type=range]::-moz-range-thumb{width:13px;height:13px;border-radius:50%;background:var(--gold);cursor:pointer;border:3px solid var(--ink)}
.calc .hint{font-size:11.5px;color:var(--ash-dim);letter-spacing:.02em}
.calc-out{text-align:center;border-left:1px solid var(--line-soft);padding-left:40px}
.calc-out .ol{font-size:11.5px;letter-spacing:.2em;text-transform:uppercase;color:var(--ash)}
.calc-out .lost{font-family:var(--serif);font-size:clamp(2.3rem,4.2vw,3.1rem);color:var(--gold);margin:12px 0 2px;letter-spacing:-.01em;line-height:1}
.calc-out .yr{color:var(--cream-dim);font-size:14px}
.calc-out .be{color:var(--ash);font-size:13px;margin-top:20px;border-top:1px solid var(--line-soft);padding-top:18px;line-height:1.55}
.calc-out .be b{color:var(--gold-lt)}

@media (max-width:920px){
  .hero-grid{grid-template-columns:1fr;gap:46px}
  .calc{grid-template-columns:1fr;gap:30px;padding:34px 26px}
  .calc-out{border-left:0;border-top:1px solid var(--line-soft);padding-left:0;padding-top:28px}
}
@media (max-width:720px){
  .console{padding:18px 15px}
  .tabs .tab{padding:5px 8px;font-size:10.5px}
}

/* ---------- console actions + talk-to-Iris ---------- */
.console-actions{display:flex;align-items:center;justify-content:space-between;gap:12px;margin-top:13px}
.btn-iris{font-family:var(--sans);font-size:13px;font-weight:600;color:#1a1407;background:var(--gold);border:0;border-radius:2px;padding:11px 16px;cursor:pointer;display:inline-flex;align-items:center;gap:8px;transition:.3s}
.btn-iris:hover{background:var(--gold-lt);box-shadow:0 12px 32px -14px rgba(200,169,110,.55)}
.btn-iris .mic{filter:grayscale(1) brightness(.4)}

/* ---------- live call (Vapi) overlay ---------- */
.callbox{position:fixed;right:22px;bottom:22px;z-index:90;width:min(346px,calc(100vw - 32px))}
.callbox[hidden]{display:none}
.callbox-inner{background:linear-gradient(165deg,rgba(24,20,13,.99),rgba(12,11,8,.99));border:1px solid var(--gold);border-radius:8px;padding:22px 22px 18px;box-shadow:0 34px 80px -28px rgba(0,0,0,.9)}
.cb-top-row{display:flex;align-items:center;justify-content:space-between;gap:10px;margin-bottom:8px}
.cb-close{background:none;border:0;color:var(--ash);font-size:15px;line-height:1;cursor:pointer;padding:4px 7px;border-radius:2px;transition:.2s}
.cb-close:hover{color:var(--gold-lt);background:rgba(200,169,110,.08)}
.cb-actions{display:flex;gap:10px;margin-top:8px}
.cb-actions .btn{flex:1;justify-content:center;padding:12px 14px;font-size:13px}
.cb-hint{font-size:11.5px;color:var(--ash);margin-top:13px;text-align:center;letter-spacing:.02em}

/* ---------- responsive ---------- */
@media (max-width:920px){
  .why{grid-template-columns:1fr;gap:40px}
  .price-wrap{grid-template-columns:1fr;gap:34px}
  .grid.cols-3,.steps{grid-template-columns:1fr}
  .iris-grid{grid-template-columns:1fr;gap:22px}
  .ind-grid,.grid.cols-2{grid-template-columns:1fr}
}
@media (max-width:720px){
  body{font-size:16px}
  .nav-links,.tor-tag{display:none}
  .burger{display:block}
  .hero-watermark{opacity:.04;right:-90px}
  .hero-actions .btn{flex:1 1 100%;justify-content:center}
  .wrap{padding:0 20px}
}
@media (prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none;transition:none}
  .wave span{animation:none;height:12px}
  html{scroll-behavior:auto}
}